OUR CREATIVE PROCESS

IT’S ALL ABOUT YOU…COLLABORATION IS THE KEY TO SUCCESS

We follow a time-tested creative process that works for all multimedia projects.
Our clients are diverse and have unique communication needs. They want effective,
creative solutions that bring results. We provide creative direction, technical expertise
and collaboration on all phases of your project… from design, development, and production,
all the way to final delivery and launch. You are part of the process, we do all the work.

DESIGN


PRE-PRODUCTION
We listen and help you determine your visual communication needs, from concept to completion.

DEVELOPMENT


BETA PREVIEW
We select the best tools for the job and create a design preview of the proposed work for your review and approval.

PRODUCTION


CONTENT
We assemble all the parts, add functionality, motion and finishing touches to create a final polished product.

DELIVERY


LAUNCH
Testing, testing…
we make sure your final product works well and is ready for delivery and distribution.

Inside Our Creative Process
Each multimedia project we produce follows four basic stages:

1. DESIGN / PRE-PRODUCTION

1. DESIGN / PRE-PRODUCTION

• COLLABORATION – We meet with you and listen to help you determine what your visual communication needs and goals are, and how to best accomplish the results you’re looking for. Your input is important!

• PROJECT OUTLINE – We create a Project Outline that describes in detail what your project will look like, how it will work and what it will cost. This is your virtual roadmap to all the design and production work involved.

• QUESTIONS? – We listen and cover all your questions and concerns about your multimedia project. What are your project goals and objectives? Who is your target audience? What resources do you have, or need? What’s the best delivery method? From concept to completion we encourage your input and collaboration. We are designing for you with the intention of making a solid impression on your audience and getting tangible results.

2. DEVELOPMENT / PREVIEW

2. DEVELOPMENT / PREVIEW

• TOOLS – We select the best tools for the job and determine which production methods, resources and techniques will work best for your multimedia requirements, timeframe and budget.

• BETA PREVIEW – We create a visual preview of your proposed project that illustrates in detail what your project will look like and how it will work. We establish color palette and design elements, create an initial layout, insert dummy content and include motion tests and functionality. Whether it’s a storyboard illustrating a video or promotion, a mockup of a business card, print materials, or a beta website, this preview is the start of your idea taking physical shape and function.

• CLIENT REVIEW – Your review and feedback is next. Everything can be modified at this stage until you are satisfied with the final look and feel and the preview meets your project requirements. Our agile methodology allows you to participate in the creative process every step of the way and modify according to your budget and needs.

3. PRODUCTION / CONTENT

3. PRODUCTION / CONTENT

• CONTENT – In the production phase we begin to add final content to your project. This includes photos and images,  logos, copy, final music mix and video resources. All elements are assembled, edited, composited and inserted into the preview model and dummy content is replaced. Finishing touches are added to create a final polished product.

• FUNCTIONALITY – We add all final motion and adjust functionality in this stage. Code is added for Search Engine Optimization, plugins are reviewed and tested, and any bugs or fixes are ironed out. It’s important that your finished product is compatible with all digital platforms and any necessary adjustments for smooth playback and mobility are made here.

• CLIENT REVIEW – The final product is ready for your review. We make any necessary adjustments to the design, timing and functionality as per your project specs. Once you approve, we can proceed to the final phase… delivery and launch!

4. DELIVERY / LAUNCH

4. DELIVERY / LAUNCH

• PREPARE FILES – We begin to prepare all files for transfer. We contact service bureaus to make sure all finished print files meet their required specs and are ready for upload and delivery. We make sure your videos are in their proper formats and meet TV station requirements. Your website is tested and prepared for playback on all digital platforms and is compatible on all major browsers.

• TRANSFER / LAUNCH – We upload and transfer all files to their appropriate outlets and manage the process to make sure the final output is perfect. Includes print processing, proofs and online revisions, deliver and transfer post-production media, launch preview site to live client server and upload any digital media. All digital files are backed up for future use and updates. We make sure your final project reaches your target audience, looks good and works well. Your idea is now live!

Project Extras
We offer a complete range of support services that expand your project capabilities:

TRAINING + SUPPORT

• TRAINING – We want to empower our clients to learn to use their new website as quickly and easily as possible. We offer  detailed CMS Help documentation that shows How-To-Steps for updating your site content and copy. We also offer a more personal approach with hands on training for one-on-one or group workshops. Give us a call and let us know your needs.

• SUPPORT – We are available to answer your questions during and after the completion of your multimedia project. We want to make sure our clients understand how their new multimedia project works and to achieve the most from their marketing efforts. We offer additional marketing and social media services that further expand the market reach of your visual message. Let us know how we can help!

UPDATES + MAINTENANCE

• UPDATES – Once your project is completed, there may be future updates that you would like to add to evolve your content. These updates can range from adding new content, updating your message and look, or repurposing your project to another medium or platform. We can help you evolve your brand, product or message to a higher level to keep it current and relative.

• MAINTENANCE – We provide additional support for website maintenance and routine security and compatibility checks. Our service includes updating any plugins, installing free software versions and checking the site to make sure it remains active and secure. We also point you to additional products that allow you to keep your site running smoothly and securely, from backing up your data, to security programs that protect you from virus and malware. We keep your site safe and secure!

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