CITY OF BOSTON – Network Identity


BCTV is the City of Boston’s cable television service featuring city news, notices and announcements, public affairs, educational and sports programming. They needed a bold on-air look that visually tied together their multiple programs under the BCTV network brand.

Designed a complete Network ID package including: the BCTV Logo, Network ID open, Channel and Program IDs, Coming Up Next, Program Guides, News, Weather and Sports IDs. Also designed identity packages for their affiliate programs: BKFTV, MGOW, BNN and BPS-TV.